Understand Your Customer need

Understand your customer is very important, is the business process / project that you are working on is a "Value added" or "Add Value", the make a lot of different.

Your customer like "Add Value" which make their life easier. If "Value Added", it is very hard to get their buy in, chance is your customer will just do what your asked for on top of what they are already doing it now, another word purely "fulfill" the minimum, does it sound familiar?

What is "Return On Investment - ROI" your bosses will asked for every process automation.
This formula I was thought:-

Cost of Labor > Cost of Technologies Investment

Cost of Labor = Headcount x base pay x time spend

Cost of Technologies Investment = Hardware Investment + Software Investment